THE World Tourism Alliance was launched in Chengdu, China this week during the United Nations World Tourism Organisation’s 22nd General Assembly, bringing together representatives from 137 countries including Australia.
Initiated by China, the organisation was founded by the chairman of the China National Tourism Administration, Li Jinzao and aims to push the global tourism industry forward and further facilitate cooperation around the globe.
Headquartered in Beijing, the WTA is a “comprehensive, non-government and non-profit international tourism organisation,” Jinzao said.
The WTA is comprised of 89 founding members (60% of which are outside China), spanning tourism associations, enterprises, research institutes & other fields.
The alliance will be led during its first term by chairman Duan Qiang, with AFTA’s Jayson Westbury taking the role of vice chairman (TD Tue).
Duan said “Following the vision of ‘better tourism, better world’, and the objective of promoting development and poverty alleviation, the alliance aims to enhance international exchanges and cooperation in the global tourism community”.
Speaking about the World Tourism Alliance this week, the Premier of State Council of the People’s Republic of China, Li Keqiang, said the Chinese govt was ready to pay close attention to, and greatly support, the growth of the alliance.
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